8 Effective Ways To Deal With Selfish People The Minds JournalSelf-centered people possessing a cold-hearted nature do not value the feelings or needs of others. Their focus lies on their own desires above all else, displaying a total lack of consideration. Such selfish people are fail to comprehend the importance of altruism and selfless acts towards their human beings. The only concern remains on satisfying their own desires, never realizing the hurt they cause to others. Basically, such individuals perpetuate a society lacking empathy and kindness.